By shunning the exploitation of big tech data, @lushcosmetics is driving the ethical marketing revolution.
05 Apr 2023, 19:39
By shunning the exploitation of big tech data, @lushcosmetics is driving the ethical marketing revolution!
They’ve deactivated major social media accounts, losing an estimated $12M in sales, but gaining trust and loyalty from customers.
Let’s dive in! 🧵👇